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Google Business Profile, explained by people who fix them all day

Suspensions, fake reviews, verification, and the week-to-week work of keeping a profile active. Written from the cases we run, not from a keyword list.

Latest

October 20, 2026 · 6 min read

How to schedule Google Business Profile posts, and when Google’s own scheduler is enough

Google now lets you schedule and repeat posts on the profile itself. The clicks, the three post types, why scheduled posts get rejected, and when a tool helps.

Suspensions and reinstatement

Why Google suspends profiles, how the appeal works, and what to do when it does not.

How to fill out the Google Business Profile reinstatement form, step by stepEvery screen of Google’s appeal form for a suspended Business Profile: which decision to pick, what evidence to attach, what to write, and what to avoid.October 20, 2026 · 6 min read Google denied your Business Profile reinstatement request: what to do nextA denied appeal is not the end. How the additional review works, what to change before you file it, the five files and 1,000 characters it allows, and after.October 20, 2026 · 5 min read Why Google suspended your Business Profile: the nine usual reasonsGoogle rarely says why it suspended a profile. The nine triggers behind most suspensions, how to tell which one hit you, and what to fix before you appeal.September 30, 2026 · 6 min read How long does Google Business Profile reinstatement take?Days to weeks, and Google never says where you are in the queue. What each stage of a reinstatement appeal looks like, what silence means, and when to escalate.September 29, 2026 · 5 min read

Reviews

Fake reviews, removals, replies, and asking customers the right way.

Can you automate Google review replies? What Google allows, and what to keep humanYes, Google lets software post your review replies. Which reviews to automate, which to keep for a person, how Google checks replies, and if they help rank.October 19, 2026 · 5 min read How to report a fake Google review so it actually gets removedFlagging a review and hoping is why fake reviews stay up. The policy to name, the reason to write, where to file, how to appeal, and what to do meanwhile.September 28, 2026 · 5 min read Google removed a real review from my profile. What happened, and can I get it back?A five-star review vanished and nobody flagged it. Why Google removes genuine reviews, which removals are permanent, and how to notice them fast.September 27, 2026 · 5 min read

Verification

Codes, postcards, and the video Google keeps asking for.

Video verification for a service-area business: what to film so it passes the first timeNo storefront and Google wants a video. What a passing recording shows for a plumber, cleaner, or mover, in what order, and the mistakes that get it rejected.September 25, 2026 · 5 min read

Guides

Practical answers for owners who run their own profile.

How to give an agency access to your Google Business Profile without sharing your passwordAdd your agency as a Manager from People and access, keep primary ownership, and never share a password. The clicks, the 7-day rule, and how to undo it.October 19, 2026 · 5 min read Google Business Profile not showing on Maps: seven reasons and how to check each oneVerified, complete, and still not showing. Suspension, verification, proximity, duplicates, category, pending edits, or a filter: how to tell which, in order.September 26, 2026 · 5 min read How to schedule Google Business Profile posts, and when Google’s own scheduler is enoughGoogle now lets you schedule and repeat posts on the profile itself. The clicks, the three post types, why scheduled posts get rejected, and when a tool helps.October 20, 2026 · 6 min read

For agencies

Running Google Business Profiles for clients at scale.